It has been 39 days since the last time I wrote on this blog. Holy crap! I’m so sorry guys, but I have been trying so hard to get some serious work done. And well, blogging was literally left on the back burner. The good news is that things are about to change and regular blogging will be a priority again very soon.
Last time I told you guys about the new name for my jewelry line (for those of you who didn’t get a chance to read about it, you can do so here). But today, I want to share a bit of news about Sommi's branding. I have finally settled on the logo for my line and I’m so sooo happy with the final version I chose to go with. Although I’m not ready to show you the final logo today, I wanted to share the final mood board (picture above) and a few of the original logo options I was playing around with a few weeks ago (see below).
It took me a long time to settle on the imagery for the mood board and, to be honest, I still find myself swapping images from time to time. So I don't know if I can actually call this mood board final, but I guess that's what happens when you know how to use Photoshop and have a Pinterest account.
While designing the logo options I kept in mind the concept of being a dreamer. In the end, I came up with some literal and not so literal versions that incorporated some sort of wings in the design.
Next, I’ll share a bit more of the branding and some other exciting news. Stay tuned!